Published Oct 17, 2019Montreal-based musician L.A. Foster has unveiled a brand new video for her song "Cruel Love."
The track appears on her upcoming EP All My Lost Chances Are Beautiful, and it's about an "impossible love" — falling for someone who isn't ready for love, but not being able to stop your feelings.
"The song is about genuinely trying to let go of someone because of truly loving them and wanting them to grow and heal," Foster tells Exclaim! "'Cruel Love' finds optimism while grappling with the confusion of a broken heart."
The song was produced by Young Galaxy's Stephen Ramsay, and Foster calls it her "first full collaboration" with him.
"Cruel Love" has been paired with a video directed by Bryce Zimmerman. The clip was shot with a Bolex EBM on Kodak 7266 film. As such, it's black-and-white and has a retro, lo-fi feel, as the camera follows Foster though fields, forests and farmland.
Check it out below.
All My Last Chances Are Beautiful is due out November 8.